Stanley Home Products? What's the public's impression?

Stanley Home Products? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Stanley Home Products

Stanley Home Products (SHP), offers high-quality household cleaners, brushes, and mops. Stanley Home Products is part of the well known Fuller Brands, and they also offer 80+ personal care and wellness products which combine the essence of vitamins, milk proteins, and other ingredients to pamper your body and help maintain good health. In the home cleaning category, SHP is perhaps best known for its Quality-Plus® products, including the recognized trademarks of Aquilaun® Concentrate Delicate Fabric Wash, Original Degreaser, and Orange Miracletm Spot & Stain Remover

Do you guess that people visiting your web page already think this about Stanley Home Products?

That's a mystery-factor in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the health-fitness-wellness, homecare, personal care, skincare & cosmetics you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any search engine advertising, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Search engine marketing strategies:

Without any further delay, I'll continue with my tips this week.

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


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Stanley Home Products | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords