Internet marketing tips for Stanley Home Products

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Tuesday, August 30, 2005

What's Froogle? Can people find your health, homecare, personal care, skincare & cosmetic products included?


As A Stanley Home Products representative, the first question you need to ask yourself is: "Where do customers shop?"

  • Customers shop at a place that s convenient
  • Customers shop at a place they trust
  • Customers shop at a place with good prices
  • Customers shop at a place that s well promoted
  • Customers shop at a place they ve shopped at before.
Froogle
So what does all this have to do with Froogle, the comparison shopping engine? Well simply put; many people are familiar with Google's Foogle and they trust Google because they've been there before, it's well promoted, and as always it is convenient. While Google's Froogle doesn't establish pricing on any items listed in their comparison shopping engine themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer. Froogle has hit the consumer's nail right on its head.

It's one of the rare exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're attempting to promote your products or services, lunch is on them. It's as easy as 1-2-3.

Let's start with a few facts about Froogle and then the 'feed' steps for listing your products or services in Froogle.

Highlights of Froogle


Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Health-fitness-wellness, homecare, personal care, skincare & cosmetics... Can you explain how these might be ranked in Froogle.


Below are some important tips toward getting your health, homecare, personal care, skincare & cosmetic products ranked in Froogle using their data feed system:
  1. Go to the Froogle Merchant Center and sign-in
    If you do not have an account, open one and enter the merchant area.
  2. Set-up an FTP account
    Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
  3. Adjust your feed's settings
    Your feed will have a filename and other parameters. You must set this up as well.
  4. Upload your feed
    After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
  5. Final content review
    We will review your feed to ensure that its content is consistent with our program policies.

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Technorati:
| | | wellness | fitness | health | cosmetics | skincare
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EcoQuest | Electrolux Vacuums | Fifth Ave Collection

posted by Dan Hollings @ 7:06 PM  

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