"Pay per Click" - Targeted traffic if you know what you're doing?

"Pay per Click" - Targeted traffic if you know what you're doing?

While contemplating the deep dark inner essence of my morning coffee, it hit me like a caffeine brick that lot's of people are running pay per click ads (like: Google, Overture, Yahoo, MSN search etc) and are not having the kind of results they might have expected. After several more java jive jolts, I decided to embark on a multi-week PPC tips post. What am I talking about? I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates destination page visitors uniquely targeted to your ad offer and visitors whose clicks don't cost you more money than their results merit.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business suicide .

Is it possible to launch a PPC ad campaign that drives quality traffic without causing a heart attack? What follows below and over my next several blog posts are my personal campaign tips designed to put your PPC project on a solid road to success.

Pay per click tips for this week:

1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
3. Add plurals: 'protein bar' and 'protein bars'
4. Use abbreviations and acronyms
5. Use US and UK spellings
6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Keep in mind that if you run any PPC search engine ad campaign over a few weeks and you get embarrassingly dismal sales or sign-up results, the challenge is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC generated traffic . The first thing I'd look at ( to improve your conversion ratio ) is your landing page. Your landing page needs to work like a high-performance race car. Dogs don't chase parked cars.

For additional help with your pay per click ad campaign check out the articles linked in my previous post.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

Best of Luck with Sunrider !