A Sunrider distributor 'cheat sheet' for pay per click results.

A Sunrider distributor 'cheat sheet' for pay per click results.

Do you feel one day older than you felt back when champaign corks were flying, at the turn of this year. Can you account for where all the days have gone? Why heck, can you believe that 192 days have passed since the beginning of this year?

Just as 2003 and 2004 marched forward in the blink of an eye, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your thoughts about internet marketing are just not keeping the beat?

Do you sell cosmetics and fragrances? Retailers expect rapid growth in cosmetics and fragrances this year, up 33% (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get an internet advertisement program up and running that had the ability to deliver at least ONE hot customer or prospect each day.

If you're asking "Tell me the secret? (because everything else I've tried has flopped)." Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat running a really well planned PPC search engine campaign.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

Almost every new report that comes out has stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

During the end of 2004, more consumers than ever used the Web, and according to Forrester Research, 69% of online north America households made a purchase online. Did any of these folks visit your site?

But I'm A Sunrider distributor, I'm certain it's another story considering what I do?

Maybe you are thinking that "some things" sell online but not your cosmetics, homecare, nutritional supplements, personal care & skincare. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

Pay per click tips for this week:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Sunrider interesting or helpful.

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Sunrider | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics