Cosmetics, homecare, nutritional supplements, personal care & skincare; great products but can they be successfully marketed through pay-per-click

Cosmetics, homecare, nutritional supplements, personal care & skincare; great products but can they be successfully marketed through pay-per-click

For over 23 years, Sunrider has been a premiere manufacturer of high quality herbal products, unmatched in the health and food industry. Sunrider founder and Chairman of the Board, Dr. Tei Fu Chen is a pharmacist and a world-renowned herbalist. President Dr. Oi-Lin Chen is a licensed medical doctor in the United States. Sunrider combines Chinese and western medicines with a philosophy of pegeneration as the basis for all Sunrider® products.

As A Sunrider distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get targeted traffic.

Can your cosmetics, homecare, nutritional supplements, personal care & skincare be sold through pay-per-click or not? You've got to answer that first, right? But equally important, can you figure out a pay per click strategy that creates more buying customers than lost money?

Good news, the answer is: "probably yes."

Tricks of the trade for the successful PPC campaign...

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?


Until next week, happy pay per click campaigning...


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Sunrider | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | nutritional supplements | nutrition | cosmetics | skincare