Sunrider? What's that all about?

Sunrider? What's that all about?

Have you ever thought about the public's perception of what you do?

Sunrider

For over 23 years, Sunrider has been a premiere manufacturer of high quality herbal products, unmatched in the health and food industry. Sunrider founder and Chairman of the Board, Dr. Tei Fu Chen is a pharmacist and a world-renowned herbalist. President Dr. Oi-Lin Chen is a licensed medical doctor in the United States. Sunrider combines Chinese and western medicines with a philosophy of pegeneration as the basis for all Sunrider® products.

Do you assume potential customers already perceive this about Sunrider?

That's a mystery-factor in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the cosmetics, homecare, nutritional supplements, personal care & skincare you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any PPC campaign, put on the eye glasses of your customer and take a hard look at your landing page.

Pay per click tips for this week:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

In earlier blog posts you'll find several installments of my PPC tips.


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Sunrider | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords