A Tahitian Noni distributor methodology for pay per click results.

A Tahitian Noni distributor methodology for pay per click results.

I bet you're not counting, but would you believe that 192 days have passed since the beginning of this year (2005)?

In step as usual, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your advertising effort is just not keeping the beat?

Are you getting your piece of the pie? Web sales in the retail sector will climb to over $109.6 billion this 2005. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get even a single "interested" visitor EVERY OTHER DAY to come to your site.

If you're asking "Tell me the secret? (because everything else I've tried has flopped)." Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a Yahoo, MSN search, Overture, or Google pay per click advertising campaign.

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)

From Seattle, WA to Miami, FL you hear it over and over... stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Q1 online sales for 2005 reached nearly $37 billion, representing an 18% year-over-year increase (Source: Forrester). Yet if you dig through your online sales records it's unlikely you've experienced similar growth.

But I'm A Tahitian Noni distributor, I think it's more challenging in my situation?

Maybe you are thinking that "some things" sell online but not your personal care products, nutritional products & food-beverage products. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my previous blog entries (last week and the week prior) we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

Pay per click tips for this week:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Check back over my last two blog posts for the first and second set in this series of PPC search engine tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Tahitian Noni interesting or helpful.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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Tahitian Noni | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics