Tahitian Noni? Really? Is that what you do?

Tahitian Noni? Really? Is that what you do?

Have you ever thought about the public's perception of what you do?

Tahitian Noni

Tahitian Noni? The leaves, seeds, fruit, and other elements of the noni plant were used traditionally for vitality, to ease pain and illness, and to beautify the body. These same noni elements are at the core of all Tahitian Noni products. Combining the latest research with the noni fruit s historical uses, the company has perfected the formulation for TAHITIAN NONI Juice. What they've created is unparalleled and is the basis of their growth and success.

Do you assume customers already perceive this about Tahitian Noni?

That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the personal care products, nutritional products & food-beverage products you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any traffic generation strategy, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Search engine marketing strategies:

So as promised, below you'll find this weeks installment of search engine tips...

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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