Are you Froogling? Are your food & beverage products displayed there?

Are you Froogling? Are your food & beverage products displayed there?

As A Tastefully Simple consultant, the first question you need to ask yourself is: "Where do customers shop?"

• Customers shop at a place that s familiar
• Customers shop at a place they trust
• Customers shop at a place with good prices
• Customers shop at a place that s well promoted
• Customers shop at a place they ve shopped at before.

So what does a customer's shopping habits have to do with Google's Froogle? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't establish pricing on any items listed in their comparison shopping engine themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer. They've hit the consumer's nail right on its head.

It seems to be a rare exception to the old expression, "there's no such thing as a free lunch". At Froogle, if you're attempting to promote your products or services, lunch is on them. It's easy and free.

After some few facts about Froogle, I'll cover the steps for uploading your products or services information.

Points About Froogle

Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Food & beverage products seem an awkward web product? Can they be listed in Froogle.

Below are some helpful instructions toward getting your food & beverage products listed in Froogle using their data feed system:

1. Go to the Froogle Merchant Center and sign-in
   If you do not have an account, open one and enter the merchant area.
   
2. Set-up an FTP account
   Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
   
3. Adjust your feed's settings
   Your feed will have a filename and other parameters. You must set this up as well.
   
4. Upload your feed
   After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
   
5. Final content review
   We will review your feed to ensure that its content is consistent with our program policies.

Check back next week for the next in this series of pay per click and online marketing tips...


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Tastefully Simple | Froogle | Dan Hollings | Food | Beverage
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