Tastefully Simple? What lurks in those consumers' heads?

Tastefully Simple? What lurks in those consumers' heads?

Have you ever thought about the public's perception of what you do?

Tastefully Simple

Tastefully Simple offers easy-to-prepare gourmet foods for people who like to eat - even if they don't necessarily like to cook! Tastefully Simple is the original company offering convenience-driven gourmet foods through home parties, catalog sales, and corporate gift accounts and website sales. Tastefully Simple's primary line consists of items selected for high quality and distinguished by their preparation with just one or two additional ingredients or open-and-enjoy simplicity.

Do you truly believe that consumers already have a mindset like this about Tastefully Simple?

That's a 'guess-work' element in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the food & beverage you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any advertising effort, put on your visitors shoes and take a fast walk to your landing page.

Search engine marketing tips:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Tastefully Simple | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords