Personal care, haircare & skincare are ideal products for online sales. So you ask, how can these be successfully promoted through a pay per click approach

Personal care, haircare & skincare are ideal products for online sales. So you ask, how can these be successfully promoted through a pay per click approach

The Body Shop At Home is a values-driven skin and hair care company that believes in telling women the truth about what our products will do for them. They don't believe in hype. They encourage women to 'know your mind, love your body'. Body Shop At Home products are based on natural ingredients and really do work. The Girls' Nite Out concept - Body Shop At Home's version of the home party - provides an opportunity to try the products before buying.

The Body Shop pioneered the idea of not testing cosmetics on animals. That has become one of the core values of the company. In addition, Community Trade - the fair trade policy we practice with communities in need - allows Body Shop At Home to source both ingredients and products from developing communities, while helping those communities build infrastructure with their profits.

As A Body Shop At Home independent consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your personal care, haircare & skincare be sold through a pay per click approach or not? This is question number one, right? But equally important, can you implement a plan that generates more measurable results than campaign costs?

Good news, the answer is: "definitely yes."

Pay per click tips for this week:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Until next week, happy pay per click campaigning...


Technorati:
The Body Shop At Home | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | haircare | skincare