Do you sell food & beverage, party supplies & tableware? Have you considered ways they might be sold online by a PPC campaign

Do you sell food & beverage, party supplies & tableware? Have you considered ways they might be sold online by a PPC campaign

The Traveling Vineyard is the division of Geerlings & Wade, Inc., that choreographs in-home wine tasting events. The Traveling Vineyard demystifies the wine buying experience by sharing their enthusiasm for fine wine and by bringing people together in a fun and festive party atmosphere. The Traveling Vineyard is committed to making the selection of wine easy, understandable and fun. When wine is paired with delicious foods, flavors and enhanced allowing for a more enjoyable meal.

As A Traveling Vineyard consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.

Can your food-beverage, party supplies & tableware be sold by a PPC campaign or not? You've got to answer that first, right? But equally important, can you implement a pay per click campaign that creates more profits and results than promotional expense?

Good news, the answer is: "most likely."

Pay per click tips for this week:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


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The Traveling Vineyard | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | Food | party supplies | tableware