The Traveling Vineyard Toasts Mompreneurs?

The Traveling Vineyard Toasts Mompreneurs?

Source: DSA.org

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Even without a calculator, I can figure the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has marched to the forefront: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Good Morning America; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of "at home" business moms. Their interviews revealed that these 'Mompreneur' women share certain secrets for internet success. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen H. Parlapiano and Patricia Cobe:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Do you think The Traveling Vineyard is a perfect spot for moms? Maybe you're hoping to attract "at home" business moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, moms running their own business from home are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be understood and respected.

Maybe your food-beverage, party supplies & tableware will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Becoming Relevant to Mompreneurs...

Here's one way you can be compelling and relevant in reaching out to "at home" business moms:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?



For additional tips visit:
Internet Marketing Tips for The Traveling Vineyard

Check back next week for the next in this series of pay per click marketing tips...


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The Traveling Vineyard | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | Food | party supplies | tableware
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