Imagine If Potential Tomboy Tools Customers Wore Brilliant Orange Jerseys?
In recent months, I've occasionally had the privilege of consulting directly or indirectly with Tomboy Tools home consultants. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still sometimes get individuals that say, "promoting with a pay per click strategy might be good, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my home appliances & tools for women."
I'm certain that one of the reasons I hear this is because the "idea" of promoting with a pay per click strategy is still not understood. Maybe an analogy will help.
Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could park at the front door of a Kmart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Orange tee shirts announcing what they were hoping to find in the store. And what if they knew to go straight to you rather than go round and round the store searching out the items on their shopping list? With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with interested site visitors the moment they want to hear from you.
It gets even more interesting if we take it a step further. What if you could have an unlimited number of little helpers at the door of every shopping center in the country. What's more, you'd have to pay them only if they got customers and began promoting to them your home appliances & tools for women.
Now, even if other big companies have made big ad banners, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are actively interacting with every single prospect that seems targeted for what you have.
Running a pay per click ad is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)
Check back next week for the next in this series of pay per click and online marketing tips...
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Tomboy Tools | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | women tools | tools for women
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| posted by Dan Hollings @ 5:15 PM |
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I find it interesting how you don't even understand the underlying business model of TT. If you did, then you would actually understand the individual PPC approach is useless and a waste of money, as it's a regional based approach...so the revenue to drive traffic to individual pages would only send the business to who is based where the person wants to buy from...way to waste your time and efforts...
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