Tomboy Tools? Really? Is that what you do?

Tomboy Tools? Really? Is that what you do?

Have you ever thought about the public's perception of what you do?

Tomboy Tools

Tomboy Tools, Inc. is a tools and home improvement techniques company for women. Tomboy Tools started the company from their own frustrations with the hardware industry and the lack of products designed for women. They were women with homes to maintain and projects to get done and needed tools and information designed for women. Tomboy Tools, Inc. has held a unique position in the marketplace by taking on a huge industry and creating a niche as a women-owned hardware company. Products are chosen according to quality and design features such as well sized for women, ergonomics and features that allow a tool to work smarter. Tools are bundled into well-designed kits that can be tool kits for home, apartment, or dorm room and also specialty kits for plumbing repair, drywall repair, basic tiling and woodworking.

Do you expect that visitors already think this about Tomboy Tools?

That's an 'unknown' in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the home appliances & tools for women you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any advertising effort, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

More Pay Per Click Marketing Tips Below:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


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