Imagine That Tupperware Prospects Wore Vividly Colored Green Tee Shirts?

Imagine That Tupperware Prospects Wore Vividly Colored Green Tee Shirts?

Since the launch of my "Internet Marketing Tips Blog", I have repeatedly had the honor to acting as a consultant directly or indirectly with Tupperware consultants. Despite my many published articles, tips and eBooks on the subject, I still often get individuals that say, "running a pay per click marketing campaign might be the best thing since sliced bread, but not necessarily for my house and kitchenwares."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "idea" of running a pay per click marketing campaign is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

Imagine if you could stand at the front door of a Target store or JC Penney and immediately spot customers who were looking for your product? Lets say they wore bright Green T-shirts proclaiming what they were searching for. Imagine if these shoppers knew to go straight to you rather than shopping in a hit and miss fashion?

With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with potential customers the very instant they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have hundreds and hundreds of advertising agents at the door of every supermarket in the country. What's more, you'd have to pay them only if they generated interest in your things and began selling them your house and kitchenwares.

Now, even if your competition has posted giant advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly reaching out to every single potential shopper.

Using search engine ads is like deploying a team of super sales "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

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Tupperware | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | kitchenware | cookware
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