Tupperware? If only more folks knew what I did. If only?

Tupperware? If only more folks knew what I did. If only?

Have you ever thought about the public's perception of what you do?

Tupperware

After 50 years of meeting ever-evolving consumer demands, Tupperware continues to create innovative and surprising solutions for the kitchen and home that feature up-to-the-minute, beautiful designs that are fun to have around. Tupperware products have been recognized and acquired by many of the world s finest art museums and industrial design collections. Just as Earl Tupper s early plastic products revolutionized food storage and preparation, today s Tupperware products continue to enhance lifestyles by offering ingenious design, quality construction, and a lifetime warranty.

Do you believe that people reading your ads already think this about Tupperware?

That's a 'guess-work' element in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the house and kitchenwares you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any attempts to generate traffic, think like a customer and look at your landing page.

Search engine marketing tips:

So as promised, below you'll find this weeks installment of search engine tips...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Tupperware | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords