Tupperware Keeps Things Fresh with a Mompreneurial Flavor?
Source: Direct Sales Association
Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Even without a calculator, I can figure the men total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.
In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these women share certain secrets for online results. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:
- The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
- Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
- Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
Whatever the case, work at home moms are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be admired and respected.
Think optimistically that your house and kitchenwares will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!
More tips for your PPC campaign:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Can You Be Compelling to a Mompreneur?
Here's one way you can be appealing and compelling in reaching out to these "mompreneurs" working from home: FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.
Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?
For additional internet strategies visit:
Internet Marketing Tips for Tupperware
Check back next week for the next in this series of pay per click marketing tips...
Technorati:
Tupperware | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | kitchenware | cookware
Other recommended blogs:
Network marketing | New Vision | Nexx
| posted by Dan Hollings @ 10:54 PM |
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