Imagine That Tupperware Prospects Wore Vividly Colored Green Tee Shirts?

Imagine That Tupperware Prospects Wore Vividly Colored Green Tee Shirts?

Since the launch of my "Internet Marketing Tips Blog", I have repeatedly had the honor to acting as a consultant directly or indirectly with Tupperware consultants. Despite my many published articles, tips and eBooks on the subject, I still often get individuals that say, "running a pay per click marketing campaign might be the best thing since sliced bread, but not necessarily for my house and kitchenwares."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "idea" of running a pay per click marketing campaign is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

Imagine if you could stand at the front door of a Target store or JC Penney and immediately spot customers who were looking for your product? Lets say they wore bright Green T-shirts proclaiming what they were searching for. Imagine if these shoppers knew to go straight to you rather than shopping in a hit and miss fashion?

With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with potential customers the very instant they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have hundreds and hundreds of advertising agents at the door of every supermarket in the country. What's more, you'd have to pay them only if they generated interest in your things and began selling them your house and kitchenwares.

Now, even if your competition has posted giant advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly reaching out to every single potential shopper.

Using search engine ads is like deploying a team of super sales "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

Like what you're reading? Subscribe to my RSS feed.


Technorati:
Tupperware | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | kitchenware | cookware
Other recommended blogs:
Nikken | Noevir | Multilevel marketing

Tupperware Keeps Things Fresh with a Mompreneurial Flavor?

Tupperware Keeps Things Fresh with a Mompreneurial Flavor?

Source: Direct Sales Association

Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Even without a calculator, I can figure the men total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these women share certain secrets for online results. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:

• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Perhaps you think Tupperware is a wonderful opportunity for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, work at home moms are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be admired and respected.

Think optimistically that your house and kitchenwares will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

More tips for your PPC campaign:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Can You Be Compelling to a Mompreneur?

Here's one way you can be appealing and compelling in reaching out to these "mompreneurs" working from home:

FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?



For additional internet strategies visit:
Internet Marketing Tips for Tupperware

Check back next week for the next in this series of pay per click marketing tips...


Technorati:
Tupperware | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | kitchenware | cookware
Other recommended blogs:
Network marketing | New Vision | Nexx

How can house and kitchenwares be sold on the web? Can they be promoted by a PPC campaign

How can house and kitchenwares be sold on the web? Can they be promoted by a PPC campaign

After 50 years of meeting ever-evolving consumer demands, Tupperware continues to create innovative and surprising solutions for the kitchen and home that feature up-to-the-minute, beautiful designs that are fun to have around. Tupperware products have been recognized and acquired by many of the world s finest art museums and industrial design collections. Just as Earl Tupper s early plastic products revolutionized food storage and preparation, today s Tupperware products continue to enhance lifestyles by offering ingenious design, quality construction, and a lifetime warranty.

As A Tupperware consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get traffic.

Can your house and kitchenwares be sold by a PPC campaign or not? That's question #1, right? But equally important, can you implement a strategy that generates more real customers than campaign costs?

Encouraging news, the answer is: "probably yes."

More tips for your PPC campaign:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


Until next week, happy pay per click campaigning...


Technorati:
Tupperware | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | kitchenware | cookware

Will Yahoo or Google Pay Per Click Ads Work for Tupperware.

Will Yahoo or Google Pay Per Click Ads Work for Tupperware.

There are many PPC search engines, with some being better than others. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your marketing drive with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

We recommend you begin by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Start your exploration below, you'll find others at Google and Yahoo:

Sponsored Search: Flash Introduction by Yahoo
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Yahoo sponsored search overview.

Keyword Matching Options with Google AdWords
https://services.google.com/marketing/stats/tutorial_redirect

Improve your AdWords targeting and cut down on 'lookie-lou' clicks.

Understanding your AdWords Billing Statement
http://services.google.com/tutorial/billing/billing.html
How to review your monthly Google AdWords invoice.

Google and Yahoo Handle Bidding a Bit Different, Let's Look...

Yahoo Sponsored Ads

• Yahoo sets your keyword bid only 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

Google AdWords

• Google doesn't tell you how much you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

IMPORTANT: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Let's See How This Works

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

PPC Tips:

Pay-per-click advertising tips for the Tupperware consultant continue below:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Until next week, happy PPC campaigning...


Technorati:
Tupperware | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Tupperware? If only more folks knew what I did. If only?

Tupperware? If only more folks knew what I did. If only?

Have you ever thought about the public's perception of what you do?

Tupperware

After 50 years of meeting ever-evolving consumer demands, Tupperware continues to create innovative and surprising solutions for the kitchen and home that feature up-to-the-minute, beautiful designs that are fun to have around. Tupperware products have been recognized and acquired by many of the world s finest art museums and industrial design collections. Just as Earl Tupper s early plastic products revolutionized food storage and preparation, today s Tupperware products continue to enhance lifestyles by offering ingenious design, quality construction, and a lifetime warranty.

Do you believe that people reading your ads already think this about Tupperware?

That's a 'guess-work' element in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the house and kitchenwares you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any attempts to generate traffic, think like a customer and look at your landing page.

Search engine marketing tips:

So as promised, below you'll find this weeks installment of search engine tips...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Tupperware | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

Fadsense: Google Adsense for Fashion?

Fadsense: Google Adsense for Fashion?

Fadsense: Google goes blue jeans and sneakers? Valentino Garavani, Donatella Versace, Ralph Lauren and all the other big names in fashion may soon have a new competitor (or partner) on the runway.

Check it out now: Google FadSense™

As A Tupperware consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Tupperware" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

When we boil it all down, here's what we must learn:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to write effective ads.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Tupperware...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Like what you're reading? Subscribe to my RSS feed.


Technorati:
Tupperware | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

Search all you want, but you'll not find "Google." On this day (after 118 years) someone typed in the last keyword and got no results...

Search all you want, but you'll not find "Google." On this day (after 118 years) someone typed in the last keyword and got no results...

www.flickr.com

What started as a collaboration between two Stanford University graduate students in computer science in 1995 and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

On this date...

The rags-to-riches story of Frank Winfield Woolworth and his worldwide chain came to an end on this day in 1997, as the last of the Woolworth's stores closed their doors after 118 years of operation. Across America, this closing had a huge emotional impact on countless shoppers accustomed to the finery of the five and dime, a concept of merchandising invented by Woolworth.

Could this happen to Google? Well, yes. And if Microsoft can do to Google what it did to Netscape, perhaps it won't take 117 years. If this facinates you read the Fortune Magazine story: GATES VS. GOOGLE Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Research shows global Web search advertising revenue, which is big business for the Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago. (Source: Reuters 2005)

Good news for the Tupperware consultant

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

Your cost per click might run you 25 cents or 50 cents or so, but if the research done by Piper Jaffray & Co. is correct, the only thing that counts is the cost-per-customer and those numbers are: $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. PPC search wins hands-down.

"The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads. Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

• At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.
• Certain campaigns fail because they are ill-conceived or unsuited to the medium.
• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

Search engine marketing strategies:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Like what you're reading? Subscribe to my RSS feed.


Technorati:
Tupperware | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising