Two Sisters Gourmet? Have you considered what consumers think of you?

Two Sisters Gourmet? Have you considered what consumers think of you?

Have you ever thought about the public's perception of what you do?

Two Sisters Gourmet

Two Sisters Gourmet (TSG) offers versatile and fabulous gourmet food products, convenient recipes and ideas for their consumers, Traveling throughout the United States, Two Sisters Gourmet searches for new gourmet product trends and product ideas that exceed and surpass the "standard" run-of-the-mill food items. All TSG products are simple to prepare, enhance the ordinary, have multiple uses and offer "Gourmet Taste in Take-Out Time!"

Do you truly believe that customers already know this about Two Sisters Gourmet?

That's an important point you must not overlook in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the food & beverage you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any marketing push, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing strategies:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Two Sisters Gourmet | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords