Two Sisters Gourmet; Think you'll find Mompreneurs here?

Two Sisters Gourmet; Think you'll find Mompreneurs here?

Source: Direct Sales Association

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Figure it another way and the men total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has appeared on our horizon known as Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these at-home business women share certain secrets for online results. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Perhaps you think Two Sisters Gourmet is a wonderful opportunity for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial team working toward your goals?

Whatever the case, mothers managing kids and a business from home are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and admired.

Think optimistically that your food & beverage will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Search engine marketing strategies:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Reaching Out to Mompreneurs

Here's one way you can be appealing and compelling in reaching out to these "mompreneurs" working from home:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

In earlier blog posts you'll find several installments of my PPC tips.



For additional lead generation ideas visit:
Internet Marketing Tips for Two Sisters Gourmet

Until next week, happy pay per click campaigning...


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Two Sisters Gourmet | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | Food | Beverage
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