Would Your Sales Increase If All Two Sisters Gourmet Customers Wore Vividly Colored Yellow T-shirts?

Would Your Sales Increase If All Two Sisters Gourmet Customers Wore Vividly Colored Yellow T-shirts?

Over the past, I have oftentimes had the enjoyment of acting as a consultant directly with Two Sisters Gourmet consultants. Regardless of all my attempts to explain, I still sometimes get entrepreneurs that say, "promoting with a pay per click strategy might be the best thing since sliced bread, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my food & beverage."

I'm certain that one of the reasons I hear this is because the "idea" of promoting with a pay per click strategy is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

How fun it would be if you could plant yourself at the front door of a Home Depot or CompUSA and immediately spot customers who were looking for your product? Lets say they wore vividly colored Yellow shirts announcing what they were at the store looking for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than wander the store aimlessly looking?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with targeted site visitors immediately, the second they want to hear from you.

Let's take this concept a step further. What if you could have a thousand little helpers at the door of every shopping center in the country. What's more, you'd have to pay them only if they found prospects and began marketing to them your food & beverage.

Now, even if your competition has posted montrous billboards, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are continually monitoring every single prospective customer.

Running a pay per click ad is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

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Two Sisters Gourmet | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | Food | Beverage
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