Would Your Sales Increase If USANA Prospects Wore Bright Purple Jerseys?
Over the past, I've occasionally had the enjoyment of acting as a consultant directly or indirectly with USANA associates. No matter how many tips I blog, articles I write, or trainings I teach, I still occassionaly get folks that say, "marketing on a per-click basis through the various search engines might be great, but I'm not convinced it's for my nutritional supplements, skincare & weight management."
While this always amazes me, I'm certain that one of the reasons I hear this is because the "approach" of marketing on a per-click basis through the various search engines is still not understood.
Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?
What if you could invisibly appear at the front door of a Target store or JC Penney and immediately spot customers who were looking for your product? Lets say they wore vividly colored Purple tee shirts shouting out what they were after. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go round and round the store searching out the items on their shopping list? With Google AdWords, Yahoo's Sponsored Search or other pay per click search engines, you connect with your customers immediately, the second they want to hear from you.
Let's take this concept a step further. What if you could have a thousand young college students at the door of every shopping mall in the country. What's more, you'd have to pay them only if they generated interest in your things and began promoting to them your nutritional supplements, skincare & weight management.
Now, even if other 'big dog' companies have displayed giant ad banners, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are continually interacting with every single potential shopper.
Using search engine ads is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)
Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?
Technorati:
USANA | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | weight management | weightloss | nutritional supplements | nutrition | skincare
Other recommended blogs:
Pharmanex | Pola Cosmetics | Pre-Paid Legal
| posted by Dan Hollings @ 5:15 PM 5 comments |
|
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Good Morning America; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month. 
That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the nutritional supplements, skincare & weight management you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet. 
