"Google Trotters?" Yea, get a pair of those FadSense Sneakers and you'll fetch $100,000 on eBay.

"Google Trotters?" Yea, get a pair of those FadSense Sneakers and you'll fetch $100,000 on eBay.

It might sound fantastical, but if you could get your hands on a pair of those "Google Trotters" and sell them on eBay... I'm almost certain you'd fetch over $100,000. But if Google ever gets this FadSense thing really going, I guess everybody would be wearing them.

Is this the future? Google FadSense™

As A USANA associate, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for USANA" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

To summarize the core of our current discussions, we want to know:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to write effective ads.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With USANA...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Check back over my last four blog posts for the first, second, third and fourth sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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USANA | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords