USANA? What's that all about?

USANA? What's that all about?

Have you ever thought about the public's perception of what you do?

USANA

USANA Health Sciences produces the highest quality nutritional and personal care products available. Whether it's a complete, balanced spectrum of nutrients and antioxidants to protect our bodies from free radicals or science-based personal care products that replenish and rejuvenate skin and hair, USANA's premier products simply make you feel and look wonderful.

Do you believe that people reading your ads already know this about USANA?

That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the nutritional supplements, skincare & weight management you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any marketing drive, think like a customer and look at your landing page.

Search engine marketing tips:

Without any further delay, I'll continue with my tips this week.

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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USANA | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords