Could You Make More Sales If Potential Unicity Prospects Wore Bright Blue Shirts?

Could You Make More Sales If Potential Unicity Prospects Wore Bright Blue Shirts?

Over the past, I've occasionally had the honor to consulting directly or indirectly with Unicity associates. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still sometimes get people that say, "PPC marketing might be the best thing since sliced bread, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my health-fitness-wellness, nutritional supplements, personal care & water treatment systems."

I'm certain that one of the reasons I hear this is because the "idea" of PPC marketing is still not understood. Perhaps an analogy will clarify.

Step into a fantasy world for a moment and imagine how interesting it might be if you could stand at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Blue T-shirts announcing what they were at the store looking for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than shopping in a hit and miss fashion?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with interested site visitors the moment they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have a thousand college students at the door of every shopping center in the country. What's more, you'd have to pay them only if they located an intersted customer and began marketing to them your health-fitness-wellness, nutritional supplements, personal care & water treatment systems.

Now, even if other big companies have made large billboards, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are actively monitoring every single prospect that seems targeted for what you have.

Running a pay per click ad is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

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Unicity | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | water treatment | wellness | fitness | health | nutritional supplements | nutrition
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