Internet marketing tips for Unicity

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Wednesday, August 17, 2005

Do you market health-fitness-wellness, nutritional supplements, personal care & water treatment systems? Every wonder how these might be sold online through a PPC marketing campaign


Unicity manufactures and sells exceptional quality nutritional and herbal supplements to help augment poor nutrition, support conditions that promote good health, and supply the body with nutrients that boost immunity. These products are delivered as capsules, tablets, liquids, and bulk powders. Unicity has over 10 years of experience, over 180 proven products, and more than 14 worldwide markets. Unicity partners with medical professionals, nutritional scientists, researchers, and experts around the world in discovering new formulations to meet today's health concerns.

As A Unicity associate you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get potential customers.

Can your health-fitness-wellness, nutritional supplements, personal care & water treatment systems be sold through a PPC marketing campaign or not? This is question number one, right? But equally important, can you come up with a plan that produces more profits and results than campaign costs?

Exciting news, the answer is: "most likely."

PPC Tips list continued from previous weeks:

  • Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
  • Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
  • Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
  • Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Check back next week for the next in this series of pay per click marketing tips...


Technorati:
| | | | | | | | water treatment | wellness | fitness | health | nutritional supplements | nutrition

posted by Dan Hollings @ 11:44 PM  

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