Unicity? Does the public really know what I do?

Unicity? Does the public really know what I do?

Have you ever thought about the public's perception of what you do?

Unicity

Unicity manufactures and sells exceptional quality nutritional and herbal supplements to help augment poor nutrition, support conditions that promote good health, and supply the body with nutrients that boost immunity. These products are delivered as capsules, tablets, liquids, and bulk powders. Unicity has over 10 years of experience, over 180 proven products, and more than 14 worldwide markets. Unicity partners with medical professionals, nutritional scientists, researchers, and experts around the world in discovering new formulations to meet today's health concerns.

Do you honestly think that people have already learned this about Unicity?

That's an often overlooked part in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the health-fitness-wellness, nutritional supplements, personal care & water treatment systems you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any attempts to generate traffic, put on the eye glasses of your customer and take a hard look at your landing page.

PPC Tips:

Without any further delay, I'll continue with my tips this week.

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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Unicity | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords