Envision That Warm Spirit Prospects Wore Bright Pink Shirts?
From the early days of my consulting practice, I've often had the enjoyment of acting as a consultant directly with Warm Spirit consultantss. Regardless of all my attempts to explain, I still often get entrepreneurs that say, "search engine campaigns might be marvelous, but not for my skincare, aromatherapy & homeopathics."
Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "concept" of search engine campaigns is still not understood. Maybe an analogy will help.
What if you could stand at the front door of a Home Depot or Circuit City and immediately spot customers who were looking for your product? Lets say they wore loudly colored Pink shirts announcing what they were planning to purchase at the store. Imagine if these shoppers knew to go straight to you rather than wander the isles hoping to find their shopping list items? With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with targeted customers the moment they want to hear from you.
It gets even more interesting if we take it a step further. What if you could have an unlimited number of people working for you at the door of every shopping mall in the country. What's more, you'd have to pay them only if they generated interest in your things and began selling them your skincare, aromatherapy & homeopathics.
Now, even if other big companies have made huge billboards, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively reaching out to every single potential shopper.
Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as customers start shopping, you'll be the first to know.
Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)
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Warm Spirit | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | homeopathics | aromatherapy | skincare
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| posted by Dan Hollings @ 5:15 PM 3 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like National Public Radio; their mompreneurs online 
That's an often overlooked part in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the skincare, aromatherapy & homeopathics you offer. If you're not sure, assume they've never heard of you. That's always the safe bet. 
What started as a collaboration between two Stanford University graduate students in computer science in 1995 and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon. 
