Search engine tips: first post in a series of PPC strategies.

Search engine tips: first post in a series of PPC strategies.

Over the next few weeks, I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates visitors perfectly suited to your ad offer and visitors whose clicks don't cost you more money than you have in your bank account :-)

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business suicide .

What follows here and continuing for the next few weeks are my 'insider secrets' for setting up and managing a pay per click campaign that won't keep you awake at nights with worry.

Pay per click tips for this week:

1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
2. Remember that people search by typing in more than one word:
3. The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Don't forget that if you run any PPC search engine ad campaign over a few weeks and you get nothing for sales or sign-up results, the problem is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC generated traffic . The first thing I'd look at ( when faced with dismal results ) is your landing page. Your landing page must be the 'pearl' in your sea of PPC campaign tools. Anything less and you might as well be shucking oysters.

For additional help with your pay per click ad campaign check out the articles linked in my previous post.

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Best of Luck with Warm Spirit !