Warm Spirit? Does anybody really know what I offer?

Warm Spirit? Does anybody really know what I offer?

Have you ever thought about the public's perception of what you do?

Warm Spirit

Warm Spirit originally formulated high quality, healing and pampering products for women of color, but soon realized they had created products that every woman and her family needed and wanted. Their focus has now expanded to include all women and their loved ones. By addressing the needs of one special and often disregarded group, it turned out that Warm Spirit had created a tremendous company with excellent products for everyone regardless of race. Warm Spirit offers soaps, vitamins, shampoo, conditioner and many other other fabulous products.

Do you believe that people visiting your web page already think this about Warm Spirit?

That's an often overlooked part in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the skincare, aromatherapy & homeopathics you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any traffic generation strategy, put on the eye glasses of your customer and take a hard look at your landing page.

More Pay Per Click Marketing Tips Below:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Warm Spirit | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords