It's All the Fashion with Mompreneurs and Weekenders USA?

It's All the Fashion with Mompreneurs and Weekenders USA?

Source: DSA.org

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Even without a calculator, I can figure the men total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It was only a matter of time before a new term has morphed from entrepreneurism and it called Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of work at home moms. Their interviews revealed that these special women share certain secrets for online results. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:

• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Maybe you think Weekenders USA is a wonderful opportunity for moms? Maybe you're hoping to attract work at home moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, moms running their own business from home are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be admired and respected.

Think optimistically that your women's clothing will be just the thing these mompreneurs are looking for? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

PPC Tips:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Making Yourself (or Your Business) Attractive to Mompreneurs

Here's one way you can be very appealing in reaching out to work at home moms:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

In earlier blog posts you'll find several installments of my PPC tips.



For additional internet strategies visit:
Internet Marketing Tips for Weekenders USA

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Weekenders USA | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | Womens clothing | atire |clothing
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