Would Your Sales Increase If Hot Weekenders USA Prospects Wore Bright Turquoise Jerseys?

Would Your Sales Increase If Hot Weekenders USA Prospects Wore Bright Turquoise Jerseys?

Over the past, I've occasionally had the privilege of working with Weekenders USA coordinators. Regardless of all my attempts to explain, I still occassionaly get entrepreneurs that say, "online pay-per-click marketing campauigns might be marvelous, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my women's clothing."

I'm certain that one of the reasons I hear this is because the "concept" of online pay-per-click marketing campauigns is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

How fun it would be if you could invisibly appear at the front door of a Kmart or JC Penney and immediately spot customers who were looking for your product? Lets say they wore brilliant Turquoise shirts announcing what they were hoping to find in the store. Imagine if these shoppers knew to go straight to you rather than wander the store aimlessly looking?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with people ready to make a buying decision immediately, the second they want to hear from you.

Let's take this concept a step further. What if you could have tens of thousands of advertising agents at the door of every supermarket in the country. What's more, you'd have to pay them only if they generated interest in your things and began promoting to them your women's clothing.

Now, even if other big companies have made huge billboards, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly reaching out to every single prospect that seems targeted for what you have.

Managing a pay-per-click ad campaign is like deploying a team of super sales "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

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Weekenders USA | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | Womens clothing | atire |clothing
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