Search Engine Tips May Offer Deep Impact On Your Site Or Blog Traffic
After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.
| "It's an outstanding success for this 4th day of July!" |
Why all the NASA talk you ask? Well the truth is, I found this news story fascinating (perhaps like you and umteen others) and felt it was rather topical for this special blog post for this July 4th day of celebration.
It just so happens that being "topical" and relating what you do with Wildtree Herbs to news and current events is also (should I say it?) an out-of-this-world marketing strategy. Millions of people are on the internet today searching for information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll create some real traffic fireworks at your blog or site.
The kind of hits a savvy marketeer can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.
Last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Below are this weeks PPC tips (watch for more next week):
PPC Tips:
- If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
- Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc. - Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...
It happened on the 4th...
1970 - Casey Kasem hosted radio's "American Top 40" for the first time.
Eyes to skies for Deep Impact (Bangkok Post)
Chachoengsao _ Students at many schools sat glued to TV sets and logged onto the net to watch the ``deep impact'' created when the Nasa space probe rammed into comet Tempel 1 yesterday.
NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.
Hubble's View of Deep Impact (Universe Today)
The powerful Hubble Space Telescope was on hand to watch the collision between Deep Impact and Comet Tempel 1. Even though Hubble is one of the most sensitive telescopes available, the shroud of dust and gas surrounding Tempel 1 obscures a view of the comet's nucleus. Hubble was able to see the flash from the impact, making the comet 4 times as bright, and then an expanding fan of debris moving
Technorati:
Wildtree Herbs | marketing | search | comet | NASA
| posted by Dan Hollings @ 4:41 PM |
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