Food & beverage products can be hot online sellers. But can they be sold online through a PPC campaign

Food & beverage products can be hot online sellers. But can they be sold online through a PPC campaign

Wildtree Herbs offers herb and spice culinary blends, infused oils, dressings, sauces and marinades, gift sets and chocolate sauces. Many are salt-free, wheat-free, glutten-free and sugar-free. All are free of additives, preservatives, and food dyes. Wildtree Herbs culinary blends are quick and easy to use, upscale, family friendly products that are marketed through home parties and catalog sales. New products are introduced twice per year with the focus on the healthful and quick meal preparation for today's busy lifestyle.

As A Wildtree Herbs representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your food & beverage be sold through a PPC campaign or not? You've got to answer that first, right? But equally important, can you implement a campaign that generates more real customers than promotional expense?

Guess what, the answer is: "probably yes."

Tricks of the trade for the successful PPC campaign...

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?


Until next week, happy pay per click campaigning...


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Wildtree Herbs | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | Food | Beverage