Internet marketing tips for Wildtree Herbs

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Tuesday, August 30, 2005

Frugal Froogle? It's free, but are your food & beverage products displayed there?


As A Wildtree Herbs representative, the first question you need to ask yourself is: "Where do customers shop?"

  • Consumers frequent places that are familiar
  • Consumers frequent places that are convenient
  • Consumers frequent places they trust
  • Consumers frequent places that are well advertised
  • Consumers frequent places they ve shopped at in the past.
Froogle So what does knowing where customers shop have to do with the comparison shopping engine called Froogle? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to compare various prices. They've hit the consumer's nail right on its head.

Perhaps is one of those unusual exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're hoping to get your stuff in front of shoppers, lunch is on them. It's on the house!

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Points About Froogle


Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Food & beverage products can be hot online sellers. But can they be listed in Froogle.


Below are some simple instructions toward getting your food & beverage products listed in Froogle using their data feed system:
  1. Sign in to the Froogle Merchant Center
    Create or use your existing Google Account to enter the Froogle Merchant Center.
  2. Create an FTP account
    Set up your FTP account, which you'll later use to upload your 'product info' feeds to us.
  3. Specify your feed's settings
    Set your feed's filename and other parameters.
  4. Create and upload your feed
    Create a feed according to Froogle's instructions and upload it to them. Be sure to name your feed using the filename you chose in Step 3 (above).
  5. Final content review
    We will review your feed to ensure that its content is consistent with our program policies.

Check back next week for the next in this series of pay per click and online marketing tips...


Technorati:
| | | Food | Beverage
Other recommended blogs:
Rena Ware | Rexair | Sandy Clough Tea

posted by Dan Hollings @ 7:06 PM  

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