Wildtree Herbs? Do customers really know what you're all about?

Wildtree Herbs? Do customers really know what you're all about?

Have you ever thought about the public's perception of what you do?

Wildtree Herbs

Wildtree Herbs offers herb and spice culinary blends, infused oils, dressings, sauces and marinades, gift sets and chocolate sauces. Many are salt-free, wheat-free, glutten-free and sugar-free. All are free of additives, preservatives, and food dyes. Wildtree Herbs culinary blends are quick and easy to use, upscale, family friendly products that are marketed through home parties and catalog sales. New products are introduced twice per year with the focus on the healthful and quick meal preparation for today's busy lifestyle.

Do you expect that people have already learned this about Wildtree Herbs?

That's an often overlooked part in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the food & beverage you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any pay per click ads, put on your visitors shoes and take a fast walk to your landing page.

Search engine marketing tips:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


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Wildtree Herbs | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords