Do you market nutritional juice and health supplements? Do you know how they might be marketed using pay per click

Do you market nutritional juice and health supplements? Do you know how they might be marketed using pay per click

The brand name XanGo was created from two words: xanthones and mangosteen. And while this brand name represents the origin of the XanGo's beverage, it has also come to represent much more to the people who enjoy it. Although almost unheard of in the temperate zones of North America and Europe, mangosteen is so prized by inhabitants of tropical rain forests that it is universally known as the Queen of Fruits and the Fruit of the Gods. XanGo™ Juice is a truly unique product with natural, universal appeal. Here are some of the benefits:

• Supports microbiological balance
• Maintains immune system health
• Promotes joint flexibility
• Provides positive mental support

As A XanGo distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get consumers.

Can your health & nutritional juice and supplements be sold using pay per click or not? This is question number one, right? But equally important, can you put together a pay per click strategy that creates more solid customers than promotional expense?

Promising news, the answer is: "probably yes."

Search engine marketing strategies:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

In earlier blog posts you'll find several installments of my PPC tips.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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XanGo | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | nutritional supplements | nutrition