XanGo? What the heck do they do?

XanGo? What the heck do they do?

Have you ever thought about the public's perception of what you do?

XanGo

The brand name XanGo was created from two words: xanthones and mangosteen. And while this brand name represents the origin of the XanGo's beverage, it has also come to represent much more to the people who enjoy it. Although almost unheard of in the temperate zones of North America and Europe, mangosteen is so prized by inhabitants of tropical rain forests that it is universally known as the Queen of Fruits and the Fruit of the Gods. XanGo™ Juice is a truly unique product with natural, universal appeal. Here are some of the benefits: Supports microbiological balance Maintains immune system health Promotes joint flexibility Provides positive mental support

Do you expect that visitors already think this about XanGo?

That's a 'guess-work' element in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the health & nutritional juice and supplements you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any customer acquisition approach, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

PPC Tips:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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XanGo | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords