Internet marketing tips for Your Blog

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Tuesday, August 30, 2005

What's Froogle? Can people find your blog's products or services displayed there?


As A Blogger, the first question you need to ask yourself is: "Where do customers shop?"

  • Consumers frequent places that are familiar
  • Consumers frequent places that are convenient
  • Consumers frequent places they trust
  • Consumers frequent places with fair prices
  • Consumers frequent places that are well advertised
Froogle So what does knowing where customers shop have to do with the comparison shopping engine called Froogle? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to search for good prices. Froogle has hit the consumer's nail right on its head.

It's one of the rare exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're looking to marketing something, lunch is on them. It's as easy as 1-2-3.

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Froogle Info


Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

You have a blog and a product or service, correct? Do you know if it can be added to Froogle.


Next are some helpful tips toward getting your blog's products or services added to Froogle using their data feed system:
  1. Go to the Froogle Merchant Center and sign-in
    If you do not have an account, open one and enter the merchant area.
  2. Set-up an FTP account
    Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
  3. Adjust your feed's settings
    Your feed will have a filename and other parameters. You must set this up as well.
  4. Upload your feed
    After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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posted by Dan Hollings @ 7:07 PM  

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