Google's wearable computer material used in FadSense

Google's wearable computer material used in FadSense

If it were simple, Google would explain how this fabric-embedded electronic technology works. Instead we get a picture. BUt a picture is worth a thousand words and for Google, many of them might be clickable. And then again, perhaps not.

Check it out now: Google FadSense™

As A Franchise owner, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Your franchise" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Much of it boils down to learning a few key things:

• How to find keywords related to your products and services.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Your franchise...

In my last few blog posts we have hammered away with dozens of valuable tips. This week we continue.

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Your franchise | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords