Any product or service can be sold online, but can it be sold successfully via marketing on search engines

Any product or service can be sold online, but can it be sold successfully via marketing on search engines

Perhaps the product or service offered by your business is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. The fact that you are running a "home based business" can often be an advantage, because some people like the more personal touch. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

As A Home based business entrepreneur you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.

Can your product or service be sold via marketing on search engines or not? This is question number one, right? But equally important, can you figure out a pay per click strategy that produces more real customers than promotional expense?

Exciting news, the answer is: "without a doubt, YES!"

More tips for your PPC campaign:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


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Your home based biz | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords |