Your home based biz? What's that all about?

Your home based biz? What's that all about?

Have you ever thought about the public's perception of what you do?

Your home based biz

Perhaps the product or service offered by your business is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. The fact that you are running a "home based business" can often be an advantage, because some people like the more personal touch. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

Do you believe that visitors arriving at your site already know this about Your home based biz?

That's a mystery-factor in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the product or service you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any strategies for getting targeted visitors, think like a customer and look at your landing page.

PPC Tips list continued from previous weeks:

So as promised, below you'll find this weeks installment of search engine tips...

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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Your home based biz | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords