A Home business owner strategy for success with search engine marketing.

A Home business owner strategy for success with search engine marketing.

Has anyone mentioned to you that 192 days have passed since the beginning of this year?

Indeed, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your strategies for getting targeted visitors are just not keeping the beat?

Are you getting your piece of the pie? Web sales in the retail sector will climb to over $109.6 billion this 2005. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get just ONE serious customer, prospect or visitor to take action each day.

If you're asking "Tell me the secret? (because everything else I've tried has flopped)." Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a well managed pay per click search engine campaign...

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

From New York to L.A. you'll find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

According to Verisign (05/2005), The $4.4 billion racked up this year by online shoppers is a 24 percent increase over the same period last year. Fuelling the dollars spent was a 31 percent increase in the total number of transactions, up to 54.8 million this year. Monday May 2 was the peak day for online shopping during the Mother's Day period, as $473 million worth from 5.43 million transactions were reported.

But I'm A Home business owner, is it a waste of time marketing what I have?

Maybe you are thinking that "some things" sell online but not your product or service. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. So as promised, below you'll find this weeks installment of search engine tips...

PPC Tips:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Your home business interesting or helpful.

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Your home business | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics