In a society where we are bombarded with fashion, next on the horizon: Google FadSense?

In a society where we are bombarded with fashion, next on the horizon: Google FadSense?

At Google they claim their mission is to organize the world's information and make it useful and accessible. But they also seem to recognize that people do not sit in front of a computer screen all day. This fact seems to have restricted Google from reaching many markets with their search results and AdWord advertisements.

Well, that was then and this is now. Seems they're beta testing FadSense with Geo Referencing. It's a futuristic line of "wearable ad sponsored cloths" designed to make a fashion statement while earning participants extra income.

Frankly, I'd burn all my clothes tomorrow if I could get my hands on some jeans, a t-shirt, and some tennis shoes that would fill my wallet with cash! How about you?

You gotta love it! Google FadSense™

As A Home business owner, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Your home business" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

To summarize the core of our current discussions, we want to know:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to create a destination or landing page that works.
• How to write effective ads.
• How to manage your advertising budget.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Your home business...

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Your home business | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords