Are you Froogling? Are your products or services listed?

Are you Froogling? Are your products or services listed?

As A Home business owner, the first question you need to ask yourself is: "Where do customers shop?"

• Customers shop at a place that s familiar
• Customers shop at a place that s convenient
• Customers shop at a place they trust
• Customers shop at a place with good prices
• Customers shop at a place they ve shopped at before.

So what does knowing where customers shop have to do with Froogle, the comparison shopping engine? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't establish pricing on any items listed in their comparison shopping engine themself, they do allow shoppers to find good prices. Froogle has hit the consumer's nail right on its head.

It seems to be a rare exception to the old expression, "there's no such thing as a free lunch". At Froogle, if you're looking to marketing something, lunch is on them. It's on the house!

Let's start with a few facts about Froogle and then the 'feed' steps for listing your products or services in Froogle.

Google's Foogle...

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

You have a product or service, right? But do you know how it can be included in Froogle.

What follows are some helpful steps toward getting your products or services included in Froogle using their data feed system:

1. Go to the Froogle Merchant Center and sign-in
   If you do not have an account, open one and enter the merchant area.
   
2. Set-up an FTP account
   Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
   
3. Adjust your feed's settings
   Your feed will have a filename and other parameters. You must set this up as well.
   
4. Upload your feed
   After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
   
5. Final content review
   We will review your feed to ensure that its content is consistent with our program policies.

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Your home business | Froogle | Dan Hollings |
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