Your home business? Have you considered what consumers think of you?

Your home business? Have you considered what consumers think of you?

Have you ever thought about the public's perception of what you do?

Your home business

Perhaps the product or service offered by your business is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. The fact that you are running a "home business" can often be an advantage, because some people like the more personal touch. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

Do you know if customers already perceive this about Your home business?

That's an 'unknown' in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the product or service you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any pay per click ads, jump into your customers shoes and take a stroll over to your landing page.

PPC Tips list continued from previous weeks:

Without any further delay, I'll continue with my tips this week.

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


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Your home business | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords